Almost shot myself in the foot

[Capz65]

Looking for a 4k projector 4000L and up. So I see an ad for a Optoma HD39HDR. It said 4k in the title. Almost pulled the trigger until I read this projector will accept a 4k signal but it down converts and displays in 1080. Such shady marketing. I wonder how many people bought this with the mere mention of 4k on the box. Always do your research!

Can someone explain 4k enhancement and how does it compare to a native 4k res? I'm seeing 4000 lumen and above specs under $2000 but they're not native 4k. They all use terms like 4k enhancement and others. Is it a marketing ploy or real technology? I'll wait and one day spend the 4-5k for a bright enough 4k. But do I need to spend that much?

[GungHoGolf]

The $1,700 BenQ TK700STi true 4K is plenty bright (rated conservatively at 3,000 lumens) as long as you control the ambient light in the room. We've installed them for several local clients and they work great. Only drawback is a slightly longer throw, so if ceilings are low will need to watch out for shadows of player - or you can mount off-center on the opposite side of the ball (if a righty-only or lefty-only studio) and dial in some horizontal keystone.

[Capz65]

Thanks Ron. Any opinion on the BenQ LK952?